CreArt LOCAL SEMINAR IN SKOPJE – DIGITAL MARKETING AND TOOLS FOR PROMOTING ARTISTS
LOCAL SEMINAR
DIGITAL MARKETING AND USE OF ARTISTS PROMOTION TOOLS
Digital marketing creates new opportunities for artists to present their work, build a recognizable personal and professional brand, and reach a wider audience through contemporary digital channels. The seminar is designed to introduce young artists to contemporary strategies, platforms, and digital tools that they can practically apply in promoting their creative work. The aim of the seminar is to share successful practical examples of independently using digital marketing and promotional tools for artists, with the goal of increasing their visibility, recognition, and communication with relevant audiences. Through practical examples, interactive work, and the exchange of experiences, participants will gain knowledge about content creation, the use of social media, building a digital identity, and selecting appropriate tools for professional promotion.
· 9:00 – 9:30 Registration and morning coffee
Moderator: Borika Krushareva
· 9:45 – 11:15 Panel Discussion
“Digital Marketing in the Arts – From Idea to Online Visibility”
Topics:
- “The Artist in the Age of Artificial Intelligence: Digital Identity, Algorithms, and New Models of Promotion” Prof. Ana Sekulovska Jovkovska, PhD – Faculty of Informatics, University of Skopje
- “Developing a Modern Web Application Solution that Connects Artists with Buyers on a Broad and Accessible Scale” Prof. Toni Vasić, PhD – Vice Dean of the Faculty of Architecture and Design, American College University – Skopje
- “How to Build Your Own Audience – How an Artist Can Create Their Digital World” Anja Marija Makeska – Marketing Director at Brainster
- “UMNO.MK as a Digital Platform for the Promotion of Culture, Art, and Its Direct Creators” Vesna Ivanovska-Ilievska – Journalist
· 11:15 – 11:30 Coffee Break and Refreshments
· 11:30 – 13:00 Panel Discussion
“Tools and Strategies for the Promotion of Artists – Practical Approaches and Successful Examples”
Topics:
- “The Algorithm Doesn’t Know You’re Talented” – The Artist as a Brand: How Digital Channels Can Bring Art to the Right Audience Srna Gugulovska – Founder and Director of Two by Four
- “Brand Management for Artists in the Digital Age” Jana Ivanova – Vice President of Marketing at AIESEC Skopje
- “How Artists Can Use Digital Marketing to Increase Their Visibility and Reach the Right Audience” Jovana Velkova – Freelance Graphic Designer
- “Practical Tools for the Digital Promotion of Artists: From Social Media to Audience Building” Stefan Smiljanoski – Director at Division Marketing Agency
· 13:00 – 13:15 Conclusions and Recommendations
· 13:15 – 14:00 Catering
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